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Apricot jam is a staple of Hungarian cuisine, and every summer the price of apricots becomes a hot topic among home preservers. After last year’s exceptionally high prices, the 2026 season has begun on a much more affordable note, giving households a better opportunity to stock up for jam-making.
Anyone who enjoys baking or making preserves knows the difference homemade jam can make. After last year’s horrendous prices, the season has started off much more affordably this year. In 2025, even at the end of the season, the fruit was selling for 1,200–1,300 forints (approximately 3,37–3,65 euros; 1 euro–365 forints), and even low-quality imported fruit was more expensive than 1,000 forints. This year, in 2026, if you pick the fruit yourself, you can find it for
as little as 550–600 forints, but you can also buy it for between 800 and 900 forints from growers and local vendors.
Photo: Pixabay
In Vas County, you can find apricots from local growers at the markets; at the Szombathely market hall, the price is still around 1,000 forints, but in more and more places, you can select smaller ones for canning at a lower price. Táplánszentkereszt has long been regarded as one of the most reliable sources of locally grown apricots in Vas County. This year in Bérbaltavár, Karád varieties are selling for 800 forints, and just like last year, the fruit is excellent.
If market and store prices are too high, it is worth checking out the “pick-your-own” offers.
There are more and more places where you can pick apricots yourself. Pick-your-own orchards can also be found in neighboring counties, around Győr, and in Zala. This way, not only can you get fruit for jam at a better price, but you can also turn your shopping trip into a fun family outing.
Throughout the season, growers offer several varieties with different ripening times, so you can make jam continuously for weeks on end. Typically, it is best to start looking for apricots for jam in the first week of July, when the varieties that are truly ideal for preserving are ripe.
Apricot jam. Photo: Pixabay
Of course, you can make jam from any apricot, but there are varieties from which it is harder to produce a truly thick, aromatic jam.
This is mainly determined by sugar content, acidity, pectin content, water content, and the texture of the flesh.
For this reason, different apricot varieties perform differently during cooking. While the Gönci Hungarian apricot and Cegléd varieties practically cook down to a creamy consistency on their own, the Bergeron variety has firmer, fibrous flesh; therefore, to achieve a completely silky jam, it is best to puree it with an immersion blender, but it may still retain some fibers, which is one of the most unpleasant flaws in jam. These hard pieces in the jam are not a quality defect, but a natural characteristic of the variety. Many people believe that old-fashioned grandmothers knew how to make the most delicious apricot jam. One of the keys to this traditional version is that
the apricots are not only washed but also peeled—that is, the skins are removed.
To do this, the fruit is dipped into boiling water for a few seconds, then cooled in cold water, so that the skin can be easily peeled off. Although this method requires more preparation, the end result is an apricot jam with a particularly silky texture and intense flavor, which for many evokes the flavors of childhood. It is true that it is much more labor-intensive and usually takes much longer to cook, but this is the only way to achieve this texture. The effort is well worth it, because apricot jam made with gelling agents loses its color and flavor more quickly, whereas traditionally cooked jam keeps for years—which is no small matter, since there are years when apricots are scarce, making shelf life a key consideration.
Via Vaol.hu; Featured photo: Pixabay
The post Apricot Season Begins with Lower Prices appeared first on Hungary Today.
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